Why use a Sole Agency when selling your property in Marbella?

Thinking about putting your home on the market? If you have a home for sale in Marbella, you will know that selling it with many agencies to get the most significant exposure can be tedious and time-consuming. It can be a confusing market because there is no state licensing structure, as is common in many nations. Anyone can create a Real Estate company with no qualifications, expertise, or office presence.

 

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Keeping this in mind, some clients prefer the sole agency option. They ensure personalized attention and broad international exposure through a vast network of partners and marketing techniques.

LuxuryForSale.Properties, as exclusive Real Estate agency maximizes visibility to buyers not only in Marbella but around the world.

In Marbella, Sole Agency Listings can be hit or miss, with the same property often passing through several top agents and becoming stale for the public and the agent. It becomes a white elephant as the owners become desperate and move to another agency, claiming the previous ones were useless when it is usually more about the property and the price!

As professional agents, before offering or accepting sole agency instructions, we think carefully. Only if a property is of value and present, the exclusive agency may be the best way to achieve a sale in a reasonable time. MLS listing is only sometimes the best option for a luxury home; a solitary agency, joint agency, or a small group of selected established agencies is preferable.

Most of our exclusive agency listings come from long-term clients or personal contacts who need more time to deal with several agents and prefer to deal with one person while funneling all inquiries and negotiations through their trusted partner.

The Advantages of Listing with a Sole Agency.

Are you considering selling your Marbella property? Listing your Marbella property with a sole agency has some advantages such as:

• Individual attention and comments from one of the directors
• A specialized marketing plan to maximize property viewings
• Professional photography with a drone video.
• Inclusion in every printed media marketing is automatic
• Customized social media promotions for the property
• If possible, host an OPEN HOUSE for agents and clients. Organizing an Open House can be an effective tactic to draw in potential buyers and property advisors. In the highly competitive Marbella property market, an Open House provides an opportunity for guests to get a firsthand experience of life on the property
• Coordinate with all other agents and handle all viewings, clients, and offers.

Would you like to get your FULL ASKING PRICE?

Three reasons why LuxuryForSale.Properties is the best partner for you:

– Our Network: Our unique global network all around the world gives us access to a great database of local and international solvent potential buyers.

– Our Service: The devoted and reliable service concept is present in every step of the selling process. From individual, personal advice to a successful contract closing.

– Our Expertise: Real estate agents at LuxuryForSale.Properties have excellent expertise and the best market knowledge that you can gain a benefit from.

If you’d like to learn more about selling on a sole agency basis with LuxuryForSale.Properties, don’t hesitate to contact us. We’ll set up an introductory meeting.

 

EXCLUSIVE LISTING CONTRACT

Mr./Ms. ……………………………………………………………………. of ………………………. nationality, domicile in holder of valid NIE number …………………… and valid passport number …………………  acting as administrator of ………………………… with domicile at …………………………………………. and CIF ……………………………

(hereinafter called THE OWNER)

Mr. David Fernandez of Spanish nationality, with domicile at …………………., holder of valid NIE number , acting as Agent/Director of the Spanish Company ……….., with CIF ……………., operating under the commercial name “LuxuryForSale.Properties”

(hereinafter called THE AGENT)

………………………………………………… is the freehold owner of the following property:

Cadastral reference: ……………………………………………….

Address: ………………………………………………………………………………………………………………………………………………..

{hereinafter called THE PROPERTY)

That according with the aforesaid, both parties agree to execute this present Contract in accordance with the following:

CONDITIONS

1. – THE SELLER grants permission to THE AGENT to conduct the sale of THE PROPERTY described above for a period of …… months. This permission is granted on an EXCLUSIVITY basis.

2. – This contract will have a minimum duration equivalent to the period established in the Condition 1.

3. – If on the agreed expiry date, the PROPERTY has not been sold and no written notification has been received from THE SELLER, the sales arrangement will be tacitly understood to be extended for the same period of time and under the same conditions.

4. – In accordance with current legislation and prior to the commencement of advertising the property by THE AGENT, THE SELLER shall deliver to THE AGENT the following documentation: Certificate of Energy Efficiency, Nata Simple, copy of Title Deeds, last receipt of IBI, water invoices and last receipt of Community of Owners.

5. – THE SELLER authorizes THE AGENT to offer THE PROPERTY for sale, at the retail price of ……………………… EUROS. It is understood that the property is sold free of charges and encumbrances, free of leases and occupants and up to date in the payment of contributions, services, and supplies.

6. – THE SELLER shall pay THE AGENT a commission from the sale of THE PROPERTY, which is set at …… % of the selling price plus the applicable VAT. This commission will accrue if the sale is made during the term of the contract or its extensions, whether THE AGENT has intermediated in the transaction or not. It shall also hold if the sale is made once the contract has ended, in favour of any of the clients presented by THE AGENT during the term of the contract. The commission shall be paid to THE AGENT simultaneously to the granting of the Purchase and Sale Title Deed in favour of the purchaser. THE AGENT is expressly empowered to negotiate, assign in whole or in part the commission corresponding to him with other intermediaries in the transaction.

7.- It shall be understood that all clients notified to THE SELLER in the following e-mail: ………………………………    are clients presented by THE AGENT, for the purposes of accrual of the commission once the contract has ended.

8.- THE SELLER has the obligation to:

– Inform THE AGENT in written of any change in the price or conditions of sale.

– Facilitate THE AGENT and potential buyers the access to THE PROPERTY and maintain it in a correct state of conservation and cleanliness.

– Allow THE AGENT to place board on the outside of the property with the indication “For Sale” and contact details of THE AGENT.

9.- THE SELLER is to receive on its behalf, as depositary, any amount delivered by a possible buyer as a reservation or deposit. This amount will be paid into their legal representative’s client account until the signing of a Private Purchase and Sale Contract between THE SELLER and the possible buyer.

10.- THE SELLER will be obliged to pay the total commission accrued to THE AGENT if, once the sale has been agreed upon in a price and terms accepted by THE SELLER, the former decides not to sell or to formalize the agreed sale. He must also return double of all amounts received on account of the price.

In the event that, in breach of the exclusivity agreement, THE SELLER advertises THE PROPERTY, and at a lower price than that set out in this agreement, the commission will accrue in proportion to the price

established in this contract.

11.- THE AGENT may carry out all the necessary formalities, such as advertising in the press, internet, MLS, Social Media, email marketing and other means of promotion, in order to complete the sale. The advertising cost will be covered by THE AGENT.

12.- Furniture.

13. With renunciation to the legal forum that could correspond to them, both parts submit to the Courts and Tribunals of Marbella and its jurisdiction.

And as proof of agreement both parties sign the present contract in duplicate in Marbella on the …… / ……. / 202….

 

THE OWNER                                                                                                                    THE AGENT

 

THE SELLER expressly authorizes us to include in its files and process all the personal data provided to it for the maintenance of the future contractual relationship, the preparation of statistical studies and the sending of commercial information. These data will remain in spainforsale SL files and will be subject, by written request of the interested party, to the rights of access, rectification, cancellation, and opposition in accordance with current legislation.

Sell your property with LuxuryForSale.Properties.

The importance of strategy for Marketing a High-End Property in Marbella.

We create a separate strategy for each property, which will consist of the following sections:

• Evaluate the property’s condition and market position.
• Research similar properties to determine market prices and unique characteristics
• Determine the property’s unique attributes and how they meet the target audience’s needs.
• Identify the target audience based on the property’s unique attributes and value proposition.
• Develop a detailed action plan, including promotional activities, execution dates, and communication channels.
• Evaluate the marketing plan’s success and adjust future actions accordingly.

Belong to an exclusive collection of LuxuryForSale.Properties homes. We offer:

1. EXPERIENCED REAL ESTATE AGENTS AND A WHOLE TEAM OF EXPERTS FROM VARIOUS FIELDS AT YOUR SERVICE.

At LuxuryForSale.Properties, We are passionate about our work, and our agents are the best in their areas. LuxuryForSale.Properties team also includes content producers, photographers, marketing experts, visual merchandisers, and a broad range of great collaborators.

2. A STRONG BRAND WITH MASTER OF DIGITAL MARKETING DRIVE OUR SALES.

We are seen where people are, and we have a complete mastery of modern marketing: digital, social media, property portals, display, open houses, and international networks.

3. WE TAILOR A SALES STRATEGY CATERING TO YOUR NEEDS.

We let you decide if you want us to sell your property with the help of our collaborators, with an exclusive contract or using a quiet listing. You will decide how your home is to be marketed, and we will act just as you wish. We respect your privacy, and we’ll agree on how often we’ll keep contact and at how short a notice prospective buyers will have the chance to come to see the property. Holding a unique event for each property is essential. Our goal was to promote the property professionally with a guided tour by our LuxuryForSale.Properties sales team.

4. PROFESSIONAL PHOTOGRAPHS AND VIDEOS, SALES STYLING, AND VIRTUAL FURNISHINGS INCLUDED IN THE PRICE.

We will bring out the best in your unique property and remove any sales obstacles. We will select the best angles and convey the apartment’s atmosphere through pictures. Our team includes the most talented real estate photographers and property stylists in the business.

5. A TRANSPARENT COMMISSION – THE MOST VALUE FOR YOUR MONEY.

We strongly believe in what we’re doing. You will only pay for our services when the assignment leads to a closed deal. You will always know what you’re paying for.

6. VAST PARTNER NETWORKS IN SPAIN AND ABROAD.

We work in co-operation with all reputable real estate agencies in the Costa del Sol area and around the world. If you want, we will publish your listing in all of the most popular property portals, and information will be shared with all real estate agents in the area. We also co-operate with the best real estate operators in different countries around the world.

7. UNIQUE BENEFITS FROM OUR PARTNERS.

We represent several exclusive home brands. We market and sell many high quality products and materials. On all these, we can offer exclusive discounts for our real estate customers.

8. EXCEPTIONAL SERVICE FROM US TO YOU.

A satisfied customer is at the heart of LuxuryForSale.Properties, and a good customer service is our goal and most important value.

What exactly is an open house?

I’ve been invited to a housewarming party. I got an email from a real estate agent about an open house. What is an open house, and what will I find there?

An open house introduces a new property for sale to potential purchasers and other real estate firms.

As a rule, the homeowners will clean up and leave the house in pristine condition before showing it to potential buyers. The real estate agent who will organize the open house will arrange the home to display its largest potential.

How do LuxuryForSale hold an Open House?

Once the owner has signed an exclusive agreement with LuxuryForSale.Properties and established a price, the sales and marketing team gets to work. They tour the property to determine its best qualities and possibilities.

How to Organize an Open House: A Comprehensive Guide.

Before the event.

What’s the event’s Purpose?

The Purpose of an Open House can vary depending on the agent or the property’s situation and may not always be solely to sell the House.

• Increase exposure through advertising the Open House via various channels.
• Attract potential buyers by generating interest in the property.
• Understand potential buyers’ needs to customize the sales strategy.
• Collect guest contact information for future collaborations.
• Address property issues based on guest feedback to make improvements.
• Build relationships with other real estate agents.

Who’s the target?

Knowing the target audience for the property is crucial for determining our strategies. However, for the Open House, we must consider multiple audiences.

• Prospective buyers and investors.
• Local community members (neighbors, friends)
• Real estate professionals (agents)
• Building and design experts (architects, interior designers, developers).

Coordinate with the owner for property matters.

Prioritizing communication with the owner is essential. Obtaining their agreement regarding the event and our intended actions are crucial.

Day, time, and location.

Set the event date and time at the property location. Notify the target audience one week before the event.

Who handles event logistics?

Events require coordination with suppliers, so it’s essential to determine who’s responsible for logistics.

Key factors to consider when preparing a property for sale include:

• Cleaning and preparing the property. Decorating and staging.
• Exterior signage Installation.
• Providing parking facilities.
• Ensuring adequate lighting.

Creating marketing materials.

We create custom branding for each Open House to showcase the property’s unique features, including:

• Open House invitations. Reminder emails and Social media posts.
• Property brochures
• Agent business cards
• Feedback questionnaires
• Online PDF with property details

In charge of event media content (videos nd photos).

Obtaining audiovisual materials from the event would facilitate content creation beyond the occasion and bolster our future marketing endeavors.

The show has begun!

As demonstrated in the video above, professional photo shoots and movies for the web and social media will be conducted to prepare for the open house’s pre-launch.

As they say. We need to build anticipation for what’s to come. It is new to the market, which makes it intriguing for real estate. Social media will begin to boost, and limited data will be disclosed so that we can get good questioning feedback.

Tic tac toc! Communications will be completed one week before the open house. Hundreds of emails are sent to the industry with appealing offers that include refreshments and a guided tour. What about breakfast, brunch, or lunch? The property’s orientation will determine this.

Why are other real estate firms being invited?

All real estate agencies with potential buyers will be notified of the open house. They may visit with a potential buyer or alone to learn more about the property. For security purposes, help confirmation will be asked. You will be greeted at the entry by a representative who will walk you through the property and describe its characteristics in detail.

If you are an agent, you will also be provided a brochure about the property and a link to download all the information, videos, and images to share with potential buyers. Enjoy live DJ, cocktails, and snacks.. while conversing with other agents and learning more about the location or the property.

During the event.

During the open house, videos will be taken to capture the moment.

Registration and Welcome.

Who will welcome guests to the event and manage registration? Registration is crucial for guest control and to collect of a complete database including name, phone, and email.

Entertainment and catering.

To guarantee a triumphant Open House occasion, the meticulous selection is necessary for:

• Foodservice: determining whether it will be breakfast, lunch, or dinner and selecting the type of cuisine.
• Amusement: choosing between music or a DJ.
• Activities: opting for features such as art exhibitions or fashion shows.

Guided tour.

Agents are responsible for providing accurate and detailed information about the property, especially its main features. At our Open Houses, our agents conduct guided tours for guests, whether it’s in groups or individually. Along with offering information about the property, their duties include organizing personalized tours and following up with potential buyers.

Questionnaire.

Upon concluding our event, we always encourage our guests to share their thoughts by filling out a comprehensive feedback form that captures their impressions of the event and the property itself. This form provides valuable insights into the success of the event and areas where we can improve in the future.

After the event.

After the event, more information may be given, and it is expected that agents will begin registering clients for viewings within the next few days.

Launching a property into the market is critical. If communication is done right and the property is followed up with by real estate agents who came to the open house, the chance of selling is 75% higher. Many other agencies view the films, receive emails about the event, and want to share the property. If you are a property owner and would like to market your property, please get in touch with us for more information.

Analysis of feedback.

We examine guest feedback to determine desirable property features and areas needing improvement.

The owner will better understand the factors that can increase the likelihood of a sale, such as modifying the price or renovating the property.

Follow-up Email after an Event.

We send an email to show our appreciation to all the attendees for their presence and include additional details, images, and videos of the property. This enables them to share it with prospective buyers who could be interested.

Measuring the success of an Open House:

It is crucial to remember that the effectiveness of an Open House is not solely determined by immediate sales but also by its ability to pique interest and draw in potential buyers. As part of our reporting to the property owner, we evaluate the following aspects:

• Visitor count.
• Feedback from attendees. Property feedback to pinpoint its strengths and weaknesses.
• Requests for further follow-up.
• Any offers or sales made.

LuxuryForSale.Properties Real Estate.

Working on the west area of the Costa del Sol since 2010 and our approach to buyers, vendors, and colleagues is built on honesty and straightforwardness. With experience and expertise in many aspects of property, LuxuryForSale.Properties knows the importance of clear and transparent communication and makes every effort to provide an outstanding real estate service. Our real estate agents can assist from beginning to end, including obtaining finance, through the legal process, decoration, and furnishing, to renting and reselling.

If you would like us to implement these and other tactics to promote the sale of your property, please do not hesitate to contact us.

Because buying and selling a property is a matter of trust, We already know someone who will fall in love with your house.