Marketing your property in Marbella.
At LuxuryForSale.Properties Marbella, We strive to create the best marketing strategy in an ambiance of luxury and exclusivity associated with our name through meticulous attention to detail in all aspects of our work. Our clients aspire to be affiliated with this ambiance while purchasing real estate. They take pride in sharing with their social circle that We work on their dream Marbella home purchase. Establishing a brand of such prestige necessitates years of committed endeavor, yet it can be undermined in a matter of seconds. This objective drives us to maintain the LuxuryForSale.Properties brand as a synonym for opulence, exclusivity, and unparalleled service in the real estate industry.
If you want to save significant money on selling your property in Spain, one approach is to sell it on your own. By doing this, you can bypass the need to pay an estate agent between 3% and 8% commission on the sale and have complete control over the entire process. Additionally, with the abundance of online property portals and the widespread use of social media, you can potentially reach a wider audience than ever before. Keep reading to learn some valuable strategies to help you effectively market your property, achieve a quick sale, and obtain the best possible price.
Get your documentation ready.
After deciding to sell your property in Marbella on your own rather than hiring a real estate agent, you must dedicate ample time to preparing the marketing materials. Don’t overlook any important details during this phase, as it can save you time in the long run and potentially lead to a faster sale. Putting in the effort to create a thorough and compelling marketing plan can also decide between a swift and lengthy deal.
Property paperwork
Selling a property in Spain requires significant paperwork, and you are responsible for providing it. A potential buyer may request to see this documentation early in the buying process or before making an offer, so it’s wise to have it readily available beforehand.
Utility bills – Creating duplicates of your most recent utility bills (such as water, electricity, and gas) is a valuable way to demonstrate the approximate expenses of operating your property to potential buyers. These records will also assist the new owner in setting up automatic payments.
Title deeds – Scan a copy of the utility bills in PDF format, which can be emailed to a buyer’s lawyer. It’s also recommended to keep a printed copy on hand for reference.
Community fees – Record your most recent community fees bill and compute the yearly cost as a point of reference for potential buyers.
Council tax – Create a duplicate of the most current council tax bill (known as IBI in Spanish) to provide to interested buyers as a point of reference.
Top tip – Calculate an approximate estimate of your property’s yearly maintenance expenses by taking an average of your utility bills and adding the council tax and community fees. This level of transparency can be beneficial to the buyer.
Obtain a property appraisal.
Your subsequent course of action is establishing a selling price for your property. Seek guidance from an estate agent or appraiser to determine a suitable figure. After receiving the valuation, compare it to your expectations. If there is a significant difference between the value you had in mind and the professional estimate, it is advisable to heed their advice. Frequently, sellers overestimate the worth of their property and commit the error of pricing it above its actual value.
Top tip – Examine the competing properties in your vicinity before determining your preferred asking price. Remember to compare apples-to-apples by considering size, condition, location, views, and other relevant features. Consider how your property differs from others to justify a higher price than comparable listings.
Energy certificate required.
It is mandatory for all properties listed for sale in Spain to possess an energy efficiency certificate. Obtain this document for your property before listing it on the market, and make digital copies available to interested buyers. If you decide to advertise your property on an online platform, you will be required to disclose its energy efficiency rating.
Prepare your property.
In conjunction with preparing the necessary paperwork, making your property market-ready is crucial. It is essential to remember that first impressions are often lasting, and potential buyers must be impressed from the moment they approach your front door. Conduct a thorough assessment of your Spanish property, particularly the following:
Kerb appeal – The term used to describe the exterior of a property is known as its “curb appeal,” and it is the initial impression that a potential buyer will have. Ensure that your property has an attractive curb appeal.
Home staging – “Home staging” is the term used to describe preparing a property for sale. Ensure all rooms are tidy, clutter-free, and presented in their best light. If the property appears cramped due to large furniture, consider removing some. Alternatively, if the property lacks furnishings, consider renting some pieces while on the market.
General condition – Unless you sell your property in Spain at a significantly lower price than the competition, do not anticipate buyers being willing to undertake renovations. Most buyers will be seeking a move-in-ready property. Therefore, your property should be in excellent condition. Before listing it on the market, ensure the following is checked:
- Check and repaint, as needed, the paintwork inside and outside the property.
- Assess bathroom and kitchen condition; replace outdated fixtures and appliances.
- Check the roof condition of townhouses or villas and perform any necessary repairs.
- Maintain the cleanliness of the pool and replace any damaged tiles.
- Ensure the garden is neat and well-maintained by trimming the lawn, shrubs, and hedges.
Take the photos.
After preparing your property for sale, the next step is to take high-quality photos to showcase it to potential buyers. It is recommended to hire a professional photographer to ensure the best possible results. Please take pictures of each room from the best angles to showcase them in the best possible light.
Top tip – You may want to consider creating a virtual tour or 3D video of your property to provide potential buyers with a more immersive experience and a better sense of the space.
Advertise.
To start marketing your property, you must find the most effective places to advertise it. To do this, identify your target buyer market and choose the online portals to reach them.
Online advertising.
Consider online advertising options like Google Ads or Facebook Ads, which provide targeted audiences and increased online visibility. Remember to set a budget beforehand, as Google Ads can be costly.
Property website.
Consider creating a dedicated website to promote the sale of your property if it is exceptional. This will allow you to showcase the property and provide potential buyers with comprehensive information. Additionally, you can link the website to your online advertisements. However, remember that high-quality websites can be costly, so it’s essential to consider the expense before deciding.
Advertise widely.
Don’t overlook the potential of word-of-mouth marketing. Inform your friends and acquaintances that your property is on the market so that they can share the information with their network.
Top tip – Invest time preparing your property to ensure it makes a great impression in your marketing efforts.
‘Se Vende’
Consider putting up a “for sale” sign outside your property with a contact phone number, as potential buyers still visit areas to see what’s available, despite the widespread use of the internet for property sales in Spain. Ensure the sign is easily read and visible from the street level if your property is elevated.
Online portals
If you target a Spanish or local market, list your property on websites like Fotocasa, Idealista, or Tu Casa.
Target your advertising to the countries where your potential buyers are located by identifying their country of origin and advertising on online portals specific to those countries.
Top tip – Consider getting a professional translation of your property description for the Spanish version of the portal if you advertise on a Spanish portal. Be aware that some outlets may not have an English-language option available.
LuxuryForSale.Properties Real Estate.
With our Customized Branding and Marketing We stands out from other real estate companies by revamping traditional marketing strategies to meet our standards and propel us into the future of real estate marketing. LuxuryForSale.Properties objective is to redefine real estate marketing by offering a framework for improving success. We provide top-notch services to homeowners and vendors, highlighting properties with a seal of high value and status. Our marketing services are unique and custom-tailored to suit LuxuryForSale.Properties and the properties listed with us. Our proficient team has perfected the process, streamlining production time while adhering to high standards. This year, we digitally optimized our marketing efforts and procedures and invested in expanding our team and technology to create customized content.
