Luxury Real Estate Industry.
Luxury Sector.
While the pandemic has undeniably caused a lot of hardships for many people and sectors, the wealthiest have witnessed a record rise in their overall assets and wealth. According to Forbes, there are 2,640 billionaires as of May 2023. To put this into some context, this is almost 20 times the amount there were in 1987. There is more liquidity among the wealthy today than ever before. This, of course, fuels the luxuryproperty market not just in Marbella, but worldwide. Take the luxury car market as an example: at the beginning of 2023, Rolls-Royce reported record orders for the year, despite an average price tag of around half a million euros for their luxury cars. And pre-orders for their fully-electric Spectre model, due to go on sale at the end of 2023, have exceeded all expectations.
Or Ferrari. Between January and September of 2022 sold 20% more cars than in the same period the previous year. And the privately-held fashion and beauty giant, Chanel, saw sales rise 17% reaching $17 billion in 2022. While Richemont, who owns Cartier, Van Cleef & Arpels, Jaeger-LeCoultre and Piaget, among others, also reported historic sales in 2022. Almost everywhere we look, the same trend continues. LVMH Moët Hennessy Louis Vuitton became the first European company to reach a $500bn market value, while 95% of luxury brands overall enjoyed a positive compound annual growth rate in 2022. Travel is booming, five-star hotels are enjoying record occupancy around the world. Despite economic headwinds and a slow down this year in the American market, the luxury industry as a whole is set to grow—albeit a bit slower—as wealthy shoppers continue to travel and spend.
Global Residential Luxury Property Review.
The Index ranks markets across key metrics including record sales price, prices per square foot, percentage of non-local and international purchasers, and the number of luxury listings relative to population. It shows that globally, top tier property sales achieved record prices in several cities, remaining immune to many of the economic concerns that drive the general housing market and that HNWIs are often more inclined to invest in an important global market than in another city within their home country for second or additional homes. It found that prestige residential real estate values will more likely follow growth trends of non consumable luxury goods such as fine art more so than the growth trends of the general housing market. It also shows that cash transactions have dominated luxury property acquisitions across many cities but recent tax law changes in many of these markets are expected to negatively impact on market activity in 2023. ‘With financial markets providing a limited return on investment, high net worth individuals are recognising the intrinsic value of investing in non-consumable assets such as prestige real estate and fine art,’ said Bonnie Stone Sellers, chief executive officer of Christie’s International Real Estate. ‘Strong momentum in the luxury property market is also being driven by scarcity of quality inventory and demand from international buyers in many of the world’s top destinations,’ she added. London topped the index for the highest home sale price at $221 million followed by New York at $188 million the Cote d’Azur recorded the highest percentage of both secondary home buyers, 95%, and international and non-local buyers, 90%. ‘Ultra high net worth individuals with significant cash on hand, such as many of our Russian clients, are not afraid to invest in Cote d’Azur real estate despite recent market volatility,’ said Niki Van Eijk of Christie’s International Real Estate affiliate Michael Zingraf Real Estate in Cannes. ‘These multi millionaires and billionaires are still keen to purchase property in the area for leisure purposes. They do not purchase these homes in order to flip their investments, rather they may purchase a spectacular home in Cannes or Cap Ferrat to enjoy the region’s wealth of available cultural and leisure pursuits,’ explained Van Eijk. Toronto’s real estate market, which has remained buoyant in recent years of global turmoil, recorded the lowest amount of days on the market for luxury listings at 36 days. However, the report says that this trend began to reverse in the second half of 2022 and the number of days on market is expected to lengthen in 2023 as a result of the implementation of new restrictions on mortgage financing intended to cool the housing market. Part of the success of the Miami market in 2022 was fuelled by South American buyers concerned with their own local economic conditions. ‘International buyers, in particular have been purchasing Miami property as a result of uncertainty in their currencies, which have often been devalued against the US dollar,’ said Ron Shuffield of Esslinger Wooten Maxwell Realtors, the Christie’s International Real Estate affiliate in that city.